Project 01 Mixed-Use — Masterplanning, Workplace, Retail and Public Realm

El Masar Mixed-Use Development

المسار

CITYDISTRICTBUILDINGSPACEOBJECTCHARACTER
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ProjectEl Masar Mixed-Use Development
LocationNew Cairo, Egypt
Area70,000 m²
TypeMixed-Use — Masterplanning, Workplace, Retail and Public Realm
Year2026
RoleDesign Lead

Movement becomes the generator of architecture: one continuous journey holding a district together.

A mixed-use district organised around a single continuous pedestrian journey. Buildings, retail frontage, shaded lanes, plazas, bridges and workplace entrances are strung along one route, so the development reads as one place rather than a set of parcels.

The material language borrows from Egyptian streets and courtyards — stone surfaces, deep shade, transitional thresholds — and resolves them through contemporary massing and transparent office façades.

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Next project — 02

TERA Mixed-Use Development

A mixed-use destination in New Cairo where a cracked-earth geometry becomes the organizing spine for retail, workplace and public plazas.