El Masar Mixed-Use Development
المسار
ProjectEl Masar Mixed-Use Development
LocationNew Cairo, Egypt
Area70,000 m²
TypeMixed-Use — Masterplanning, Workplace, Retail and Public Realm
Year2026
RoleDesign Lead
Movement becomes the generator of architecture: one continuous journey holding a district together.
A mixed-use district organised around a single continuous pedestrian journey. Buildings, retail frontage, shaded lanes, plazas, bridges and workplace entrances are strung along one route, so the development reads as one place rather than a set of parcels.
The material language borrows from Egyptian streets and courtyards — stone surfaces, deep shade, transitional thresholds — and resolves them through contemporary massing and transparent office façades.
Shots
12 frames
Select any image to view it full screen. Use ← and → to move through the set.
Film